In fact, it’s the least important factor they’ll consider when weighing up whether or not to hit play. In our 2020 Podcast Discovery survey, the data showed that potential new listeners don’t care if they’ve never heard of you.
Most podcasters kick things off by talking “into the void”, but follow the steps in this guide, bookmark the articles we link to, and you’ll begin to steadily grow your own audience from scratch! Welcome to the vast majority of people who start a podcast! Of all the things that might put you off launching your own show, please don’t let it be this one. This could be anything from demographics and location, to what other podcasts (if any) they enjoy listening to. You might even choose to find out a bit more about them. This could help you shape your content, going forward. Here, you can ask them things like “what’s your biggest pain point?” and “what are you struggling with right now?”. This assumes, of course, that your podcast is relevant to that audience.ĭuring the planning stages, you may opt to survey your audience. If you already have an audience built around something other than your podcast, then it’s a good opportunity for laying the foundations of the show’s fanbase. This could be anything from a business or brand, to a musician, former athlete, or author. Some folks already have a bit of an audience in place when they start a podcast. This is a frequently asked question, and a good one to tackle before we move on. Choosing a Topic That’s Unique & Originalĭo I Need an Audience to Start a Podcast?.
Becoming a podcaster how to#
How to Create a Value Proposition For Your Podcast.That persona and those questions help you to keep your show focused and on track, both of which make for more engaging content. That persona is something to keep in mind every time you plan an episode: “Would John, our listener persona, like this? Is this focused on what he likes, what he’s interested in?” It’s a good idea, sketching out exactly who it is that you’d like to listen to your content. This is you building the foundations of your metaphorical house, so it’s definitely worth a little extra thought (and work) to get it right!Ī lot of smart people talk about creating listener personas or avatars.
So what’s the bottom line with all this? Unless you answer the question of “why?” then you won’t be best positioned to design content that’ll match your ambitions and objectives. Here, you’ll still have a why, though, and it could be every bit as serious as a company looking to attract new customers. This could involve you making the show in your spare time, and on a subject that you’re passionate about. You might be coming at it from more of a “creative outlet” perspective. Podcasting isn’t exclusively a content marketing strategy for businesses, though – far from it. You can build trust, and nurture those fanatical superfans every company dreams of having. Here, you can provide your customers and target audience with valuable and entertaining content. So firstly, why do you want to make a podcast?Īre you a freelancer? A business? Or a marketing manager? If so, you might have identified podcasting as a great way to grow authority or community. There are two big questions you need to ask yourself here, and they’re joined at the hip. Just click the link, and drag it to your bookmarks bar > How to Start a Podcast < 1ST STAGE: PLANNING & PREPARATION